Watch a video introduction of the new WFU logo by President Hatch. The Wake Forest University logo is the most visible and recognizable element of our identity. Our logo includes a contemporary version of the Wake Forest shield, the icon that appears in the University seal and as a wrought-iron architectural detail throughout the campus. Within the shield, arching treelike branches suggest growth, collaboration and outreach. The lines converge at the center of the shield to form a subtle, stylized “W.” The division of the shield into two halves alludes to the duality of our University’s mission: We serve both an academic and moral cause, we are as devoted to humanity as we are to the pursuit of knowledge, and we develop the conscience along with the mind.

Order WFU Business Cards and Stationery The new WFU logo is now available for ordering on business cards, letterhead and envelopes. Click here to order.                       Style Guides for Proper Logo Usage For specific logo usage instructions and guidelines, please read the graphic style and standards guide for the logo you will be using. All three style guides are available on-line. New WFU Logo FAQ Find answers to questions you may have about the new WFU School of Medicine logo and how it is to be used. Read the FAQ.     Which logo should I use? There are three logos that can be used on the Medical Center campus. The new Wake Forest University School of Medicine logo, the Wake Forest University Baptist Medical Center logo and the Brenner Children's Hospital logo. But which one should you use? Click here to learn.