North Carolina Baptist Hospital
Mission, Vision, Values & Standards of Behavior
October 1, 2004
Mission, Mission Statement, Vision Statement
The Medical Center Mission represents the partnership between NCBH and WFUHS as each promotes the services of the other.
Wake Forest University Baptist Medical Center, through its partner institutions, North Carolina Baptist Hospital and Wake Forest University Health Sciences, provides excellent health care while advancing the clinical and academic missions of each.
The NCBH Mission reflects the essence of what we do.
We excel at providing the highest quality specialized health care services in a manner that represents value to those we serve; We advance clinical standards of patient care through research and education programs and share our knowledge and expertise; and We support community health initiatives that enhance the health and wellness of all.
The NCBH Mission Statement is a summary of our Mission, and is written to be easily understood by our employees and our customers. Members of each department should discuss how it applies to their customers.
We provide and advance excellent healthcare, embracing the healing presence of God.
The NCBH Vision Statement looks to the future; it defines what we aspire to be.
To be a premier academic medical center partner and provider of quality healthcare, constantly learning, improving and excelling in the world of medicine.
NCBH Five Key Values & Standards of Behavior
The NCBH Five Key Values are the characteristics which will move us towards our future state and help us achieve our Vision. In the spring of 2004, both NCBH and WFUHS, with support from the Board, made the decision to add Collegiality to our Key Values. The following defines what the Values mean to us:
Excellence means being committed to consistently provide superior education, patient care and research.
Compassion means being aware of and responsive to the physical, emotional, spiritual, and intellectual needs of others.
Innovation means discovering and developing new ideas for enhancing quality, efficiency and effectiveness.
Integrity means demonstrating fairness, honesty, sincerity and a commitment to our Mission, Vision and Values.
Collegiality means promoting an environment that fosters mutual respect and teamwork while rewarding collaboration.
The NCBH Standards of Behavior were developed in September, 2004. They further define the meaning of our Key Values and will help define the organization’s culture. These standards will also make it easier for all NCBH employees to meet expectations by clearly defining the behavior we are asking of them as they carry out their daily work.
NCBH Standards of Behavior
Excellence
I will do the right thing for the right reason even when no one is watching.
I will view everyone I come into contact with as my customer.
I will listen attentively to my customers as they will define excellence.
I will provide quality services to my customers.
I will act in support of patient and customer safety.
Compassion
I will treat others the way I would like to be treated.
I will be sincere and kind.
I will make sure that a spiritual and healing environment is always available to my customers.
I will create an environment of safety, security and trust for my customers.
I will respect the privacy and confidentiality of others.
Innovation
I will accept change and be open to new ideas.
I will explore new ways to do things and will learn from my mistakes.
I will do whatever is necessary to improve quality outcomes.
I will create and/or adopt new technology that will improve my performance.
Integrity
I will be honest and reliable in everything I do.
I will set a good example.
I will be sensitive to cultural and language differences.
I will speak positively about the Medical Center and my co-workers.
Collegiality
I will smile and greet co-workers.
I will not give or receive verbal abuse.
I will give and ask for help.
I will say “thank you” when helped by others.
I will promote teamwork and celebrate the accomplishments of my co-workers.